NBA Investments Partners with Victory Creative Group; Acquires Minority Stake

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Official Release
January 27, 2025

NBA Investments Partners with Victory Creative Group; Acquires Minority Stake

 
Official Release
January 27, 2025

VANCOUVER, BRITISH COLUMBIA - Victory Creative Group, Inc. (Victory), a global leader in sports marketing and event production, today announced that NBA Investments has acquired a minority stake in Victory. NBA Investments is the league’s program through which it strategically invests in companies that help drive innovation.

“Partnering with NBA Investments is an exciting milestone for Victory. Our expertise and shared commitment to bringing fans closer to the game will drive innovative, best-in-class experiences across the NBA’s global events.” – Mark Starkey, President & CEO at Victory Creative Group

Victory’s proven skill in experiential design and event production helps create bespoke, memorable fan experiences at events such as NBA and WNBA All-Star, NBA Global Games and the Emirates NBA Cup.

“We are excited to deepen our collaboration with Victory, a leader in event production whose expertise aligns with our commitment to delivering unparalleled fan experiences. This equity partnership underscores our confidence in Victory’s potential, and we are eager to contribute to its ongoing success and growth.” – David Lee, Head of NBA Investments

About National Basketball Association: The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

About Victory Creative Group: Victory Creative Group is an award-winning multidisciplinary creative agency headquartered in Vancouver, Canada. Offering world class marketing, advertising, strategy and event production, Victory helps a client list that includes start-ups to Fortune 100 companies. With offices in Portland, Santa Monica, New York City, Toronto and Vancouver, Victory serves a select list of clients that includes Nike, Jordan, TikTok, Fanatics, Taco Bell and The NBA.

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“Partnering with NBA Investments is an exciting milestone for Victory. Our expertise and shared commitment to bringing fans closer to the game will drive innovative, best-in-class experiences across the NBA’s global events.”

Mark Starkey
President & CEO at Victory Creative Group
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“We are excited to deepen our collaboration with Victory, a leader in event production whose expertise aligns with our commitment to delivering unparalleled fan experiences. This equity partnership underscores our confidence in Victory’s potential, and we are eager to contribute to its ongoing success and growth.”

David Lee
Head of NBA Investments
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